From focus group and discovery distillation to concept generation and creative articulation, forging a corporate brand architecture that works for diverse audiences working in multiple business units worldwide is complex stuff - even if the ultimate solution is deceivingly simple.
Creative Articulation: (Integrated Campaign)
Sample Copy:
Go ahead. Tell your parents you've decided to change the world.
Looking for a great way to make your mark? Try helping us solve some of the toughest challenges that face our country. Unique among the Fortune 25, UnitedHealth Group is working to make health work better for more people, in more ways than ever. Simply put, we think the entire system can be greater than it's ever been. And it drives us to work harder than we ever imagined.